Taking the Goo Out of Google Local, 1st Edition (2012)
Do you want better results from your Google Local listing? I’ll show you how to create a remarkably successful, moneymaking Google Local listing so you can beat your competitors.
You will make more money from a fully completed listing that speaks to Google’s computers. Your listing will be shown in front of your competitors. Google will be able to read your listing so it will show up in results more frequently.
17 Secrets Directly From Google to Triple or Even Quadruple Your Money with Your Google Listing.
5 Amazing Tips For Responding To Negative Reviews. Invest a few tax-deductible dollars in this book.
Excerpt From the Book
Responding to Negative Reviews is Easy
What to say?
What to avoid saying?
Who are you writing to?
Use too many keywords and your review may be ranked as quality content. When responding to a review, keywords are weighted. You certainly do not want to bring any more attention to the negative review.
First, understand that you are not talking to the person who wrote the review. You are talking to potential customers who may be reading the review later down the road.
An owner can (and should) respond to any review. Within the Google dashboard, there is a tab that says “Respond to reviews.” Click it. Now you can scroll down to all of the reviews and respond publicly as the owner. How should you respond? Use this simple checklist below.
Checklist for Responding to Reviews
Quite often, business owners call me asking, “How can I remove a negative review?” Removing that review is nearly impossible. The best thing that you can do is to respond to the review. Again, remember your audience. You are not talking to the person who wrote the review, you are talking to the future customers who will be making a decision about your business while reading the review.
Use the following points to help you craft a solid response.
1. Is the review true?
2. If yes, what did you do to rectify the issue?
3. If no, what makes you think it is untrue?
4. Are you able to send a private message to the person asking them what you could do to get a better review?
5. If this were to happen today, what would be done differently?
6. Have a neutral person read the review to ensure it is not too emotional. Everyone makes mistakes.
Everyone has customers that they just can’t keep happy. If you follow this checklist, your reviews will look like they were written by a customer service pro.
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